Earlier this week I wrote in this space about a new release movie that is going to be a bomb.

In one of the more snide comments about the film, a reviewer trashed the wardrobe of the A- list actress, not realizing it was the actress who picked all her looks.

It Ends With Us

Blake Lively

Eric Daman, the costume designer for the film It Ends With Us, addressed the online fan reactions to Blake Lively’s outfits, which had stirred some controversy during filming in 2023. Fans had criticized Lively’s costumes, feeling they didn’t align with how they envisioned Lily Bloom, the character from Colleen Hoover’s book. However, Daman was unfazed by the criticism, expressing his excitement over the buzz surrounding his work.

Daman, who previously worked with Lively on Gossip Girl, reunited with her to create a unique and powerful look for Lily. He emphasized that the costumes were carefully crafted to reflect Lily’s strong, self-empowered character. He believes that once fans see the clothing in the context of the film, they will appreciate how it complements the character and story.

Daman also highlighted the collaborative process with Lively, director Justin Baldoni, and Hoover, noting that they were all involved in shaping the film’s style.