Apparently, the foreign born permanent A list model/host/judge/producer doesn’t like people commenting on her social media about how her most recent post with her daughter looks like a yachting ad.

Heidi Klum

Leni Klum 

Heidi Klum and her daughter Leni Klum are making waves again with their latest campaign for Italian lingerie brand Intimissimi. In a festive video, the supermodel mom, 51, and her 20-year-old daughter rocked matching red silk pajamas, later transitioning into lacy bras for the holiday-themed shoot.

The ad, complete with an antique camera and playful mom-daughter moments, ended with the duo hugging on a couch—sweet for some, eyebrow-raising for others.

While Heidi proudly shared the video on Instagram with a holiday-ready caption, not everyone was feeling the seasonal cheer. Critics quickly chimed in, questioning the concept of a mom and daughter posing together in lingerie. Comments like, “Who does this?” and “This feels weird,” flooded social media, leading Heidi to shut down the comments section on her post.

This isn’t the first time the Klum duo has sparked debate. A similar campaign in October drew mixed reactions, with fans divided between celebrating their confidence and calling the shoots “uncomfortable.”

But not all feedback was critical. Many fans came to their defense, praising the campaign for showcasing lingerie for all ages.

Regardless of the noise, Heidi and Leni seem unbothered, having collaborated with Intimissimi multiple times before. If anything, the pair is redefining family bonding—one lingerie shoot at a time.