If you are selling bird seed and a million other things, are you really a brand or are you just throwing things at the wall and seeing what sticks?

It seems like the latter for the alliterate one.

Meghan Markle

American Riviera Orchard

Meghan Markle’s upcoming lifestyle brand, American Riviera Orchard, hints at a diverse range of products according to trademark filings.

Items like cracker toppers, as well as tableware, cookbooks, coffee cups, and more.

Recent updates suggest an even broader array, spanning garden tools, stationery, pet accessories, tote bags, pillows, jewelry, yoga mats, meditation cushions, and kitchen utensils. The brand could cater to various aspects of daily life, from journaling and gardening to meditation and culinary endeavors. The extensive product lineup draws comparisons to Gwyneth Paltrow’s brand, Goop.

Meanwhile, Meghan and Prince Harry’s involvement in the brand adds another layer to their post-royal drama, particularly given recent events within the British royal family.

Despite minimal information available, the brand’s Instagram page has gained significant attention, with speculation swirling around its offerings and inspirations. Additionally, a previous trademark application for “American Riviera” with different product offerings contrasts with Meghan’s brand, which is registered under her Mama Knows Best, LLC umbrella.