It is going to be all about AI for the new owners of the long running sports website.

No actual reporters.

Deadspin

G/O Media, previously known as Gizmodo Media Group, has sold the sports blog Deadspin to Lineup Publishing, a European company.

CEO Jim Spanfeller revealed this move in a memo to staff, stating that none of Deadspin’s current employees will be retained.

Instead, Lineup Publishing plans to assemble a new team to align with its editorial vision.

This sale marks the third round of layoffs at G/O Media in under a year, as the company faces pressure from investors.

Despite plans to maintain Deadspin’s unique voice, Lineup Publishing intends to approach sports coverage differently.

This sale follows G/O Media’s previous divestments, including Jezebel and Lifehacker.

Deadspin was founded in 2005 and was part of Univision’s acquisition of Gawker Media in 2016.

The tension between Deadspin staff and G/O Media led to the majority of staffers leaving to form Defector in 2020.

Watch on TikTok

While CEO Spanfeller previously indicated no plans to sell the entire company, he acknowledges discussions about potential acquisitions or sales.